New digital channels: shift in communication strategy

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Before the 'boom' of today's digital ecosystem, fashion marketing knew three fundamental diffusion channels for an effective communication strategy : press releases in specialized magazines, TV broadcasts and physical events. The first two were massive media where segmentation was practically absent and where events did not have the diffusion channels we have now. Now, in fact, it is possible to know all the details of the event from the brand's social media, as well as discover further information from influencers who, thanks to live broadcasts, broadcast live all the key moments of the event they are attending.

Starting from these media, companies have multiple possibilities: creating list of ireland consumer email content on blogs, social media, or even doing PR on more specialized media based on the brand's values. Magazines like Vogue or Harper's Bazaar , in addition to having an enviable reach, can rely on alternatives that are much more segmented based on style or budget. An example is NEO2 , a more modern alternative.

Instagram Vogue, Content Marketing for Fashion Brands

The secret in fashion marketing now is to find the means and collaborations most appropriate to the brand message you want to communicate, creating valuable content based on it.