Before getting into the most important content types and objectives, here is a reminder of what B2B content should be li
Posted: Sat Jan 18, 2025 9:24 am
B2B content marketing figures
They must provide value, be specific and directed to the Buyer Persona (BP) and their interests.
They must be contextual , related to our company, sector or product.
They must be functional , i.e. resolve the BP's doubts.
They must describe the product and adapt to the different stages of the funnel (TOFU, MOFU and BOFU).
They must capture attention. The user's attention span is list of honduras consumer email limited and it is necessary to build content aimed at keeping this attention on us.
They must help by solving the user's doubts. Important: each phase of the funnel has different concerns. For each of them we must offer adequate solutions.
They must be formative, knowing how to clarify the doubts of the Buyer Persona.
Relevant . Content should focus exactly on what is important.
Inspirational . To keep the reader's attention, they must inspire the reader, provide fresh insights and new information.
Relevant . They must provide information that is consistent with the theme but, at the same time, also related to the BP and the level of the funnel where the reader is.
Positionable and Findable . Built to rank on your website with SEO. If you don’t make an effort to be found, how can you expect others to do so?
They must provide value, be specific and directed to the Buyer Persona (BP) and their interests.
They must be contextual , related to our company, sector or product.
They must be functional , i.e. resolve the BP's doubts.
They must describe the product and adapt to the different stages of the funnel (TOFU, MOFU and BOFU).
They must capture attention. The user's attention span is list of honduras consumer email limited and it is necessary to build content aimed at keeping this attention on us.
They must help by solving the user's doubts. Important: each phase of the funnel has different concerns. For each of them we must offer adequate solutions.
They must be formative, knowing how to clarify the doubts of the Buyer Persona.
Relevant . Content should focus exactly on what is important.
Inspirational . To keep the reader's attention, they must inspire the reader, provide fresh insights and new information.
Relevant . They must provide information that is consistent with the theme but, at the same time, also related to the BP and the level of the funnel where the reader is.
Positionable and Findable . Built to rank on your website with SEO. If you don’t make an effort to be found, how can you expect others to do so?