AOL is putting its brand back at the centre of its activities and changing the name of its online advertising platform: Platform-A will now be called AOL Advertising.
The name change will take place in all markets bc data china where the platform is present. Advertising.com and Adtech will now be brought under the AOL Advertising umbrella , but will remain as brands.
The AOL Media division will be dedicated to bringing together AOL's entire content business, an area on which the internet operator wants to concentrate , along with online advertising. AOL Media will include services such as ICQ and the MediaGlow content platform .
The changes AOL is making are motivated by two things: to simplify the company's structures again and to invest more heavily in its well-known brand, AOL.
Jeff Levick, global president of advertising and strategy, will take over as head of AOL Advertising. The executive spent time at Google before landing at AOL, as did its current CEO, Tim Armstrong.