Engagement rate on social networks

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New leads
This is one of the most classic KPIs and also the most effective when it comes to knowing if the impact of a campaign has been positive or not. A lead is a user who has provided us with personal information (his contact, for example) and passes to the company's database. He gives us permission to continue interacting with him, feeding him with content and being able to push him towards conversion.

The degree to which followers are “connected” with a brand can be list of north korea consumer email measured by the number of “likes,” new mentions, or comments they receive on Facebook or Instagram, and the number of retweets or favorites they receive on Twitter in a given period of time.

Social audience growth
With this variable, you can quantify the number of followers reached, for example, during a month in each social network where the brand is present. It is useful to connect the growth study to the specific actions carried out in each social network (post promotion, campaign launches) to understand the reasons for growth and extract valuable information on the behavior of your audience.

Site bounce rate
How many people have abandoned or stopped visiting a website or e-commerce? This data is important not only to know what degree of rejection has caused a certain content or publication, but also to detect possible loading errors that damage the user experience over time.