A whitepaper is an in-depth analysis of a topic based on factual evidence. This nature of whitepapers means they’re often more formal and structured than other pieces of marketing content.
Here are some of the things that businesses can use a custom whitepaper for:
Offer solutions to an industry problem
Inform readers about an issue
Provide topical insight with supporting data or case studies
Promote a certain methodology
Perhaps the most attractive use of all is that whitepapers can set up businesses as the go-to option in their industry. These reports allow businesses to address their audiences and list of senegal consumer email other businesses in their industry from a position of authority. In doing so, they’re able to gain a degree of respect from their audience. And, even if the people reading the paper aren’t yet ready to commit to the service or purchase the product the business is offering, they will likely begin to associate the brand with their offerings. This is where the true value of whitepapers lies – it allows businesses the opportunity to embed themselves as figureheads in their industry.