Introduction – Why Businesses Need an Omnichannel Messaging Strategy

[tanjimajuha20]

In today’s digital world, customers expect to be able to connect with businesses on their terms, through their preferred channels.

As technology oman telegram advances and communication channels multiply, customers are empowered to choose how, when, and where they interact with their favorite brands. The result is that today, offering just one channel for communication doesn’t suffice. According to figures compiled by FinancesOnline, while 48% of consumers prefer to receive brand updates and communications via SMS, another 22% prefer email, and still another 20% prefer app notifications from platforms like WhatsApp, Facebook, and Instagram.


(Image source: financesonline.com)
This shift has given rise to the era of omnichannel messaging, where brands embrace an holistic approach to customer communication.

Omnichannel messaging provides the seamless and versatile brand communication experience the modern consumer seeks and expects. By employing omnichannel messaging, brands can enjoy a huge uplift in the metrics that matter.

Recent figures from Digizuite reveal that companies with omnichannel customer engagement strategies retain 89% of their customers, compared to a 33% retention rate for companies with poor omnichannel capabilities.