7 types of content used on social media in 2017

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2017 is a very interesting year in digital marketing and social media content is no exception. These platforms are more important than ever to attract readers and make them aware of the brand's mission and offer.

What kind of information is working and how to take advantage of it? It is necessary to pay attention to the main trends.

1. User-generated content
This is an excellent marketing strategy, as it invites south korea b2b leads followers to participate directly in the process. For example, on Instagram or Facebook, customers are invited to post a photo posing with a brand product, with its respective hashtag. The most original of them will be published on the company's wall and the user can be rewarded with a digital gift. This will generate great excitement and help improve the conversion rate. Another good idea is reviews created by users themselves, which also gives them the opportunity to express their opinion objectively.

Types of content used in social media

2. Competitions and contests
Social media is a great medium for entertaining your audience and this can be achieved by encouraging healthy competition. Thus, holding contests on a regular basis will pique the interest of the audience if the reward is valuable enough. Some other ideas include:

-Give a significant discount on the next purchase to whoever invites more friends to “like” the company’s Facebook page.

-Some kind of gift to the user who achieves the highest number of “retweets” on Twitter.

-Give away an exclusive digital guide to the reader or client who makes the most original comment or who generates the most positive reactions on any social network.

All of this is a great way to gain followers and helps promote your brand in the digital space.



3. Quality and 100% authentic content
It may seem like an obvious trend or a repetitive theme, but it is not: during this year, these platforms are increasingly fighting against spam and “fake news”. Indeed, social media content requires more than ever a high level of quality and authenticity in order to generate trust among followers and strengthen the company’s reputation. Future customers require information that guides and informs them objectively, completely free from sensationalism.



4. Video content
Since this tool generates a high level of engagement , it is necessary to take advantage of its benefits. In 2017, live broadcasts, as well as promotional videos, customer testimonials and even “backstage” videos (inviting the client to briefly learn about the production and marketing process, for example) will continue to be a trend. Followers will pay more attention to a link if it includes an entertaining and informative video at the same time.



5. Ephemeral content
Snapchat has become the number one social network for content that only lasts a few seconds, minutes or hours, but this feature has also been implemented by Facebook and Instagram. Millennials definitely love anything that is quickly forgotten. On the other hand, this has positive connotations, as it allows them to build their own story day by day on these networks, renew their thoughts and focus, while social platforms take advantage of this trend to attract a new subscriber base.



6. Tutorials
Followers appreciate everything that helps them in their daily activities, whether at the office or at home. That's why it's necessary to take advantage of this trend and create tutorials in the form of text, infographics, or even better, video, to guide them through any process related to their purchases and interests. From makeup, to how to build a baby crib quickly, how to bathe a pet, and in general any other topic. This information is the most searched for on the internet daily and is the most powerful evergreen content that exists.



7. Augmented reality
Although it is still in its infancy, Snapchat, Facebook and even YouTube already include filters and broadcasts using this technology. Since 75% of millennials show a high interest in this content , the level of engagement that they will achieve is substantially important.



Social media content for 2017 is as varied as it is interesting . Every company must focus its efforts on pleasing its potential customers with relevant and high-quality information, since the degree of trust they place in the brand will largely depend on this.