Common Challenges and How to Overcome Them

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Customer Relationship Management (CRM) Systems: First things first, you will need a good CRM. Salesforce and HubSpot are two examples of good CRMs that can help you track leads from the moment they enter your funnel to when they convert. This data can help both teams understand how leads interact with your business.
Analytics Platforms: You also need access to analytics tools like Google Analytics, Ahrefs, and SEMrush. Primarily designed for SEO and link building experts, these platforms can provide your sales teams with invaluable data they can use to refine their outreach strategies.
Content Management Systems (CMS): Finally, you can’t do without a good CMS. WordPress and HubSpot’s CMSs come optimized for both SEO and lead conversions out-of-the-box, making them the best choice for those looking to streamline SEO-sales collaboration.
For further enhancing SEO efforts, tools like Feedthebotcan be incorporated to evaluate and refine site performance, helping to align strategies across teams effectively.


While combining the efforts of SEO and sales teams is a great armenia cell phone number database step forward, it’s not without challenges. Let’s look at some of them to better understand what they are and how they can be overcome.

Resistance to Change
This one is perhaps the biggest challenge. All teams find it hard to accept new rules if they’ve been doing something different for some time. They’ve got their own routine, which they’re used to, and asking them to change everything will require a significant shift in their mindset. Of course, it is doable, but it will likely take you a while before they get used to the change.

Siloed Teams
Aside from resistance from your workmates, it can be rather challenging to organize the working process so that SEO and B2B marketers who have worked in isolation before would work alongside each other. However, this step is highly important as they need to be able to communicate with each other in order for this collaboration to work.

Different KPIs and Goals
Another challenge is to align the metrics and goals that your teams pursue. Of course, SEO experts should be focused on traffic and rankings and sales teams should pursue closing deals. That said, if you can make sure both teams focus on lead quality rather than quantity, this can help bridge the gap.

Miscommunication
It can be difficult to ensure seamless communication between teams, especially if there were certain barriers between them before. To prevent miscommunication and boost productivity on the team, it can be helpful to use tools like shared dashboards. Aside from that, it’s always good to organize meetings with the team to ensure everyone stays on the same page.

Steps for Successful Collaboration Between SEO and Sales Teams
Now that we’ve covered the advantages of combining these two forces, as well as the challenges that may come up along the way, it’s time to look into the practical side of all this, and answer the main question – “how to foster collaboration between these teams?”

Provide Your Team with a Convenient Communication Channel
One of the first things to do is to eliminate any barriers that could impede communication of your team. Many companies choose to hold weekly or bi-weekly meetings, which helps align the efforts of two teams. You can do it more often than that, depending on your business needs.