Twitter imposes a return to basics
Posted: Sat Jan 18, 2025 5:56 am
In times of recession, advertising budget cuts and job cuts, Twitter is emerging as a cheap alternative for big advertisers and as a way for small businesses that don't have outside advice to promote themselves.
The idea that 140 characters is enough to architect data send a message and reach customers has resonated deeply with advertisers looking for a simple way to get a return on investment and avoid feeling like they're abandoning the marketing boat in lean times.
In this sense, the great advantage of Twitter is that, as it is a novelty, issuers can feel that this crisis does not force them to stop doing new things or being up to date, while at the same time giving them a feeling of saving.
However, new advertisers and small businesses need to think carefully before entering microblogging because the addictive tool needs to serve a purpose and follow a strategy.
The idea that 140 characters is enough to architect data send a message and reach customers has resonated deeply with advertisers looking for a simple way to get a return on investment and avoid feeling like they're abandoning the marketing boat in lean times.
In this sense, the great advantage of Twitter is that, as it is a novelty, issuers can feel that this crisis does not force them to stop doing new things or being up to date, while at the same time giving them a feeling of saving.
However, new advertisers and small businesses need to think carefully before entering microblogging because the addictive tool needs to serve a purpose and follow a strategy.