Landing pages are very important elements in any Digital Marketing strategy . Capturing leads through these platforms is an essential process to generate new business relationships. Therefore, it is necessary to pay attention to their design and to the elements that guarantee the user's permanence for as long as possible in each of them.
Which landing pages are standing out in 2017 and for what reasons?
1. Wistia
This video hosting company for all types of businesses has maldives b2b leads one of the best landing pages today thanks to the following:
-Its design is simple and eye-catching. It generates confidence and the uniform use of color eliminates any type of distraction.
-The fields for recording and sending data are of sufficient size.
-The simplicity of the page simultaneously reflects the brand's professional and understated status.
In doing so, Wistia has gained the attention of prospects seeking a free trial account. The effort has paid off, as they were included in Entrepreneur magazine’s “Top Company Cultures” list , according to information from the Business Wire website .
Landing Pages You Should See in 2017
2. Unbounce
Since they are in the business of marketing landing page creation software, it would be illogical for theirs not to be featured as one of the best. Indeed, Unbounce’s landing page combines attractive colors and eye-catching formats with extensive information regarding the digital course they offer.
Additionally, they feature their group of experts, as well as some of the important companies that support them, such as Forbes , Moz , and Contently . Thanks to these factors, proper lead capture is practically assured.
3. Muzzle
This is an application for Mac computers that silences all kinds of notifications that appear on the screen. Its landing page is minimalist, but it offers straightforward information about the advantages of its system.
Muzzle even uses humor to attract customers, as their landing page clearly shows how their app blocks annoying messages, exemplifying the unpleasant thoughts that arise when being interrupted by such notification pop-ups.
Is it okay to be informal and even irreverent at times? In this case, it has worked very well for them, so we should pay attention to their example.
4. Bankjoy
This institution offers mobile banking services for credit unions. Their landing page reflects exactly the company's spirit: elegant and helpful. Although it doesn't offer a lot of information, it does cordially invite you to schedule a free demo of the various services they offer.
Its strategy to capture leads through this platform has benefited its operations in general: recently Bankjoy announced its business union with Payveris , who are experts in payment solutions for banking and credit companies.
5. Webprofits
The successful marketing company has one of the longest landing pages currently available. However, the perfect use of space to provide a wealth of information to its prospects is quite noticeable.
On this page, Webprofits details the various aspects in which it will help the lead meet marketing objectives, such as SEO, social media content creation , email marketing and digital advertising, among many others.
Additionally, your distinctions and credentials appear on your landing page to generate greater trust in leads, who will most likely decide to explore more of your services after such extensive information.
6. H. Bloom
Since 2010, this company has been delivering floral arrangements to homes at a very affordable cost for businesses and regular users. One of the reasons for its success is its landing page, which offers attractive high-definition photographs and a design that uses light, warm colors to create an atmosphere of total relaxation.
On this page, the fields for submitting data are clear and visible, and additional information is provided before performing this action, such as costs, plans, and steps to follow to choose the best arrangement.
7. Thumbtack
Finding someone to help with household chores has never been easier, thanks to this group of entrepreneurs. Their landing page is characterized by its simplicity, as it contains only two search fields:
-The service you wish to contract.
-Zip code of the area.
Simply click the “Get Started” button to quickly view available options. They also have a mobile app for added convenience.
The various landing pages above are a good guide for content marketers looking for an optimal model. The goal is not to copy them, of course, but to observe in each of them the elements that make them so attractive to visitors. An excellent landing page will undoubtedly mean loyal customers.
7 Best Landing Page Examples You Should See in 2017
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