The importance of demographics breaks out on Twitter
Posted: Sat Jan 18, 2025 5:05 am
The microblogging platform Twitter has experienced explosive growth in 2009, with 72% of its users activating their account in the first few months of the year. It is therefore advisable to profile those who use this network in order to implement appropriate marketing strategies, just as would be done on any other channel.
According to a study by the consulting firm Sysomos , 53% of advertising data users are women and 66% of the universe is made up of people under 25 years old, while the second age group is made up of Internet users between 25 and 29 years old.
Regarding the broadcasting of content, 83% of users update their profile less than once a day and only 1.1% do so more than 10 times, which means that 75% of the entries come from 5% of the community members.
Segmentation by number of followers reveals that the more contacts there are, the more updates there are, so the average number of new daily entries rises from 3 to 6 for every 1,000 friends the user has, but only 0.68% of the community has a thousand acquaintances.
Conversely, the majority of users, 92%, have fewer than 100 contacts and less than 1% are subscribed to 1,000 miniblogs, although among members who identify themselves as advertisers the figures rise and around 15% follow the steps of 2,000 friends.
Advertisers are also more active than the general population when it comes to logging on to Twitter, with 65% logging on more than once a day, 6.3% logging on twice a day and 4.3% logging on nine times every 24 hours.
According to a study by the consulting firm Sysomos , 53% of advertising data users are women and 66% of the universe is made up of people under 25 years old, while the second age group is made up of Internet users between 25 and 29 years old.
Regarding the broadcasting of content, 83% of users update their profile less than once a day and only 1.1% do so more than 10 times, which means that 75% of the entries come from 5% of the community members.
Segmentation by number of followers reveals that the more contacts there are, the more updates there are, so the average number of new daily entries rises from 3 to 6 for every 1,000 friends the user has, but only 0.68% of the community has a thousand acquaintances.
Conversely, the majority of users, 92%, have fewer than 100 contacts and less than 1% are subscribed to 1,000 miniblogs, although among members who identify themselves as advertisers the figures rise and around 15% follow the steps of 2,000 friends.
Advertisers are also more active than the general population when it comes to logging on to Twitter, with 65% logging on more than once a day, 6.3% logging on twice a day and 4.3% logging on nine times every 24 hours.