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The positive upward trend is similar in all age groups

Posted: Sat Jan 18, 2025 4:54 am
by israt9623525
Starting from this “disadvantage”, users who buy online in Italy are still only 29% of the population. A rather low figure, which has however been growing steadily in recent years. Among the reasons that most likely still hold our fellow countrymen back from making a purchase, there are the following: A certain “fear” in entering payment details and personal data on the Internet, which can be overcome through clear and simple information, the use of security protocols (HTTPS) and the highlighting of purchase guarantees.


The impossibility of seeing the physical product in your hands, which triggers mistrust and uncertainty regarding the purchase. This fear can be calmed by reassuring and protective chinese overseas australia phone number list withdrawal rules for the consumer. The lack of support from specialist clerks who suggest products or answer questions, which can be overcome by activating a complete customer care, including a virtual chat.


What are the purchasing trends over time? If we look at Eurostat data over time, the data is unequivocal. European Internet users have increased their online purchasing behavior in recent years , with a fairly constant trend. even in users between 55 and 74 years old, who have gone from 43% in 2007 to 55% in 2016 on average.