Instagram Social Media Campaign: Red Bull
Posted: Wed Jan 15, 2025 4:48 am
Consumers have been “given wings” for over 28 years by Red Bull, and they ranked #69 on the Forbes World’s Most Powerful Brand List in 2020. Their energy drink can be found in over 170 countries, so it comes as no surprise that the company has sold over 60 billion cans of their famous drink. Since its humble beginnings back in 1987, the brand has released four new flavors of energy drinks to cater to individual tastes and preferences.
Goal
To drive awareness of the lack data extension of the brand. The goal of their Instagram campaign was based on boosting awareness and sales of their tropical flavored ‘Summer Edition’ energy drink for the Australian market. The change in online behavior means that companies need digital professionals with relevant and up-to-date skills. DMI’s Professional Diploma in Digital Marketing will provide you with the core skills required to succeed such as social research, digital strategy, email marketing, and social media marketing. The certification will also give you in-depth knowledge of specialized skills such as SEO, analytics, and display and video advertising. Enroll today to get your career on the right track.
Solution
With a firm focus on simplicity and brand building, Red Bull paved the way for their campaign with a promotional teaser just before summer hit. To get audiences focused on the can’s new look, they incorporated yellow filters across a range of images and videos portraying typical summer days. The brand was twice as likely to be associated with the #thissummer Instagram hashtag trend as any of its nearest competitors.
Goal
To drive awareness of the lack data extension of the brand. The goal of their Instagram campaign was based on boosting awareness and sales of their tropical flavored ‘Summer Edition’ energy drink for the Australian market. The change in online behavior means that companies need digital professionals with relevant and up-to-date skills. DMI’s Professional Diploma in Digital Marketing will provide you with the core skills required to succeed such as social research, digital strategy, email marketing, and social media marketing. The certification will also give you in-depth knowledge of specialized skills such as SEO, analytics, and display and video advertising. Enroll today to get your career on the right track.
Solution
With a firm focus on simplicity and brand building, Red Bull paved the way for their campaign with a promotional teaser just before summer hit. To get audiences focused on the can’s new look, they incorporated yellow filters across a range of images and videos portraying typical summer days. The brand was twice as likely to be associated with the #thissummer Instagram hashtag trend as any of its nearest competitors.