Let's find out the approximate budget for the competitor's context

[ishanijerin1]

To understand whether your advertising campaigns are effective, you need to very often resort to competitive analysis of contextual advertising that your competitor shows. With the help of SpyWords, you can check advertising campaigns and find out information about competitors: from the simplest tricks to the estimated budget.

In previous articles, we talked about croatia phone data how to get competitor queries and ads, look for growth points for your campaigns in them. Today we will talk about the competitor's budget for contextual advertising.

Method #1
First of all, let's enter our domain in the competitor analysis.


The first table shows the data on the daily budget of our site in Yandex Direct and Google Adwords. "What nonsense? My budget is more/less!" you will say.

Our estimates should not be confused with the real data of statistics counters.

We estimate the data according to our algorithms, based on the parameters of queries and the positions of ads, and the counters estimate the real clicks of real people. In absolute numbers, we will always be wrong, but we show the ratio between several domains quite accurately (since the error is the same for all).

Our forecasts are reasonable derivatives, they are better perceived as relative metrics (something like an internal rating).

Analytics counters are a completely different story. The real budget can only be found out by hacking the advertiser's account. For obvious reasons, we do not do this)

To get the most relevant estimates, we recommend understanding the error coefficient for your sites and applying it to competitors - these will be the closest to reality indicators.

For example:
Your daily budget in the service is 1450 rubles.
Your actual daily budget is 9800 rubles.

In this case, we need to calculate the error coefficient to apply it to the competitor's budget in the service and find out his approximate daily budget for context.

K = Your actual daily budget / Your daily budget in the service = 9800 / 1450 = 6.76

Now let's imagine that we found our competitor, entered his domain in the competitor analysis and saw the competitor's daily budget in the service of 2374 rubles.
By applying our derived coefficient, we can find out the competitor's budget as closely as possible:

Competitor's actual daily budget = Competitor's daily budget in the service * K = 2374 * 6.76 = 16,048 rubles.

Method#2
It is no less accurate, but more labor-intensive and has a right to exist.

In the competitor analysis we will enter our domain.
We go down to the table “Competitors in the context for the domain onyx-deluxe.com” and click on the button “All competitors in the context of Yandex.Direct”


4. On the next page, click on the domain of the competitor we are interested in and go to the page with detailed information about it.

5. Go down to the table "Domain queries in Yandex.Direct" and click on the button "All queries in Yandex.Direct"


6. On the next page with requests, download the report and open it.

7. From the resulting table, you will need only three columns:
- Position.
- CPC (cost per click).
- Monthly impressions (frequency).



8. Next, to evaluate the budget, an additional indicator is needed - CTR. The following rule applies: the higher the position, the better the CTR. There is such a table with CTR by positions in contextual advertising, created based on the experience of our colleagues.


9. Calculate the budget for each keyword using the following formula:
Budget = cost per click * frequency * CTR position

10. Add up the budget for each keyword to get the total.

And that's probably all, I really hope that this article was useful to you and after reading it you will have a complete understanding of how to find out the closest to the truth daily budget for a competitor's context using SpyWords!