Providing solutions for people: We tell you how to make your content marketing work for your company and, therefore, for your customers.
Content marketing is a strategy designed to work on relationships with people. It emerges as an option that goes beyond traditional communication and marketing, seeking to offer valuable content to people through the creation of blog posts, social networks and other content, to help them solve problems, doubts and needs.
Examples of this would be: a real estate agency that makes social media posts about how to properly pack things in a house, a travel agency that makes blog posts about interesting facts about different countries around the world, or a computer company that puts together posts about solutions to common mistakes.
It is a much more effective tactic than traditional ones, because:
Build better relationships with customers.
It better fits with 21st century prosumption principles .
Positions the brand in a reference place.
Maximize profits by being a great way to educate your clients.
Nurture your audience's loyalty .
In this article we will look at ten tips to boost your blog's content marketing costa rica phone number strategy: how to make the value clear to the person who consults a question or problem on the Internet.
Recommendations to boost your content marketing strategy
To make your value contribution stand out on your company's publishing calendar, you need to follow these ten tips.
#1 Rely on pain points
Pain points are potential problems, doubts, needs or queries that a buyer persona (i.e., an ideal client) may have in relation to what you offer or the market in which your company is present.
This list must be based on each buyer and must be exhaustive, as it will be the starting point for content planning. In this sense, it is important to pay attention to each profile and to listen carefully to routine queries or comments from clients who already know your work.
First, you should make a list of all the ideas that come up, without judging them. Then, you have to make a selection, polishing the list, eliminating redundancies and strengthening some phrases full of possibilities.
#2 Analyze keywords and search intentions
Starting from the pain point, you have to start looking for keywords that fit that situation and that have monthly searches to create a content plan .
Sometimes there are doubts about whether the number of queries per month is relevant or not . The truth is that Google's algorithms have been changing in recent years and are becoming increasingly smarter. Little by little, the centrality of keywords is being replaced, seeking a division of powers in this aspect with the so-called " search intent ". As the term suggests, it is about the real reason why a person searches for something. Google stops taking searches literally and starts reading between the lines: that is why, many times, the pain point must be privileged over a star keyword (because there are cases in which it does not exist).
So, another question arises: what if there are no searches because the problem is poorly formulated? Yes, you have to be careful. The goal is to find a balance between a few monthly queries and a real problem that can be solved.