A constant question among entrepreneurs with physical stores is how to appear on Google Maps , and to do so, there is a part of SEO that is essential to know: local SEO.
What is local SEO?
Local SEO is the set of actions, techniques and strategies that serve to optimize a website and improve the brand positioning of a company within a specific location, appearing in the list of relevant solutions around the user who performs the search.
Let's look at some actions that, in addition to improving your local SEO, will help you appear on Google Maps and give more visibility to your physical business.
Sign up for Google My Business
If you haven't signed up yet, you'll whatsapp number find that Google My Business is an amazing platform that will help you promote your business as well as your online store. Through this tool, you can interact with your customers, post updates about your business, give them information about your menu, costs, locations, hours, and many more details.
How to register on Google My Business?
Go to the Google My Business page and create your account. If you already have a Google Business account, you'll just need to log in.
Start creating your brand profile. Include your brand name, category, full address, delivery service, phone number, and website URL.
Verify and claim your business. Once you have entered your details, you will need to prove that the profile created is for your business, either by post, email, phone or through Search Console.
That's it! You can now start managing your company's profile on Google My Business.
Add your data and show your products
Once you've created your Google My Business profile, it's important to start adding and customizing your business listing. The more information you add, the more certainty and credibility you'll give to anyone who finds you on this platform, and Google will also show your business listing when they search for keywords you target.
What data can I include in Google My Business?
Photos of your establishment and the products you sell.
Menu and costs.
Additional services.
Opening hours, as well as special hours.
Link to your appointment or reservation platform.
Telephone, WhatsApp or online chat link.
Seasonal promotions or discounts.
If you're still unsure, Google has a pretty comprehensive guide on how to get a great My Business listing. Check it out here.