Venues for implementation

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There are many platforms for sales. Today, the diversification strategy is especially effective, that is, selling goods through several platforms at once:

Your own online store. You can create it yourself using special constructors.
Social networks. An excellent option for beginning entrepreneurs, today with the help of social networks you can trade quite actively.
Marketplaces are very popular among buyers, which means that entering them will allow you to offer your product to a wide target audience. When placing an offer, you need to remember that these platforms charge a commission on sales.
"In 2024, it is especially important to work with different marketplaces. Many sellers faced warehouse overload on Wildberries. Since it was more difficult to deliver goods to the warehouses of this marketplace in March and April of this year, sellers turned their attention to other platforms and expanded their presence there. Working on both Wildberries and Ozon made the business more sustainable," says Sergey Mashkovtsev, founder of the company "Cosmetorium".

On topic. Trading on marketplaces: analysis of models



Advertising and promotion
Advertising and promotion is an extremely important aspect of any business, including resale:

Advertising with bloggers. The audience often listens to their advice. If you manage to attract popular bloggers to advertising, the number of potential clients will also increase.
Targeted advertising on social networks. Reaching nigeria whatsapp phone number your target audience is highly likely to help increase sales.
Loyalty programs. There can be many options, for example, bonuses for regular customers or discounts on first purchases.
Outdoor advertising. If the budget allows, you can purchase advertising in the media, on the streets, etc.
"Advertising should be done by a separate person, and the business owner should have the numbers and statistics on the effectiveness of the advertising campaign. One of the most difficult tasks is to find a balance point when new advertising comes out regularly, but at the same time does not become boring and remains effective from the end consumer's point of view," Oleg Tvisto, a seller on marketplaces, shared his experience.



Potential risks of resale business
Despite the obvious advantages, the business of reselling goods also has its risks:

The seller cannot fully control the quality of the goods supplied. At the same time, he will receive all claims from buyers.
There may be problems with the goods. Do not import prohibited goods and find out in advance what can be resold without breaking the law.
There may be problems with delivery. To avoid this, you should work only with reliable services and proven suppliers.
A drop in demand for goods. There can be many reasons - from a decrease in buyers' solvency to an incorrectly set price.
High competition. In a crowded niche, price wars may begin. In such a situation, it is not always possible to get even a minimal profit.
It is impossible to completely eliminate risks, but they can be minimized by deeply studying the market and demand, carefully selecting both the product and suppliers.

Important! It is worth signing an exclusive contract with the supplier. This method guarantees that similar goods will not appear from other sellers.



How much can you earn by reselling goods
The amount of income from resale can vary greatly. The amount of profit is determined by the starting capital, the type of product, its cost, what investments the entrepreneur made in advertising and promotion of goods, how much time he devotes to his project.

In addition, the margin is important for generating profit - the difference between the cost price and the retail price. Only with a high margin will the entrepreneur receive a high income, can launch promotions and implement loyalty programs for regular customers. Remember that to make a profit, the markup must be at least 20%.