How to ensure good performance for a WordPress site

[tanjimajuha20]

Here are some key points to ensure good performance on a WordPress site:

The theme code must be mastered and efficient. You must create a custom theme or use a theme created by the team that will set up the site.
Use the fastest Page Builder: Gutenberg. In addition to performance and speed gains, with Gutenberg, there are no licensing issues to update the Page Builder.
Minimize the JavaScript code. You should not want a site that is too "animated". Indeed, all the animations on a website make loading considerably usa phone data heavier: Revolution Slider, Carousels, Chat bot, Isotope filter, etc. Therefore, there must be a negotiation between the designer, the developer and the client in order to reach an acceptable compromise.
Be very careful with images. Large images with lots of texture make loading heavier. Google now requires images to be very light and provided in new generation formats when possible (webp, avif), there are plugins for this.
You should use compression and cache plugins to speed up rendering.
Finally, the hosting offer must be efficient.
6. The quote and performance of a WordPress site
Performance is a topic to address before establishing a quote . Indeed, a web agency cannot guarantee the performance of a website by offering a solution based on a WordPress theme purchased on a platform. The code can only be analyzed once the theme has been purchased.

Additionally, in most themes sold, the Page Builder used will not be Gutenberg, but Elementor, Divi, WPBakery, etc. It is complicated for us to guarantee a level of performance under these conditions.

Performance depends on content and images. You need to know the client's content requirements.

Finally, we need to know what the priority is between SEO referencing (a fast and controlled site), a quickly set up site (based on a theme), a spectacular site (lots of animation which will impact performance).

7. When to use the Gutenberg Page Builder?
If your site needs good SEO, you will need to prioritize performance and therefore use Gutenberg.
If you have a budget to hire an agency or developer to build your site, ask them to use Gutenberg, for the same price you will have a faster site.
8. When should you not use the Gutenberg Page Builder?
If performance is not your priority, for example you want a showcase site in order to be found with the name of your brand/company.
You want to create your own website and you are not a developer.
You don't have enough budget to pay a designer and a developer. The interfaces of other Page Builders are more intuitive, there is better control over the layout, but the performance will be less good.