Rich Content: What It Is, How to Create It, and Why It’s Useful

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Digital noise makes it increasingly difficult to attract and retain customers. Regular text content no longer copes with this task as well as before. Rich content is coming to the forefront as a tool for increasing audience engagement and conversion.

In this article, Alexey Markovich, head of advertising qatar whatsapp phone number technology at Centra, talks about the intricacies of creating rich content: how it helps brands stand out, what are the advantages and secrets of creation.

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Content:

Introduction
What is rich content and why is it needed?
What is rich content for?
Types of rich content
How to create rich content
How a brand can work with rich content
What content formats will be popular in the coming years
Short conclusion


Introduction
Imagine that you decided to buy an iron on Wildberries. You went to the marketplace and saw two good options. Which one are you more likely to buy: the one with three dry technical phrases about the product in the card or the one with several colorful photos from different angles, as well as several hundred reviews and a video review with a link to YouTube.

We know from experience: the more serious the upcoming purchase, the more people want to know about the product. Rich content is responsible for the high-quality delivery of a large amount of useful information. That is, when buying an iron, you will choose the one about which you can find more information on the marketplace. That is, rich content on Wildberries when buying an iron is photos from different angles, reviews and a link to a video review.