Stationery stores are one of the oldest and most profitable businesses. In Mexico, stationery stores even sold gifts, liquor and other curiosities. If you are thinking of starting this business but don't know how to open a stationery store , you will find many answers in this post.
First of all, you should know that investing in a stationery business is a good idea . Contrary to what many people think, a stationery business is a business that, although it may be more popular during the school season, is always in high demand.
Plus, you can now incorporate all the facilities of the digital world to take your business to the next level.
Boost your brand by creating your own online store.
Here are ten simple, yet ecuador phone data effective, steps that will help you start a successful stationery business.
How to set up a successful stationery store?
Search for suppliers.
Compare prices.
Invest in commodities.
Quote innovative and rare products.
Choose the star products.
Set up your point of sale or online store.
Open your social networks.
Make a digital product catalog.
Promote your products on Instagram and Pinterest.
Reinvest in products that sell well.
1. Find suppliers
Searching for and choosing stationery suppliers is a fundamental step in starting your business. As in any business, suppliers are responsible for supplying the products. The ideal is to look for options that offer preferential prices and to analyze the power of negotiation with the suppliers you do business with.
To choose the most suitable ones for your business, also consider the quality and type of products, as well as the impact of the relationship on your business. Look for both manufacturers and distributors.
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2. Compare prices
If you decide that the best option for you is to purchase products from a wholesale company that specializes in this type of products, look for all the companies that distribute these products. Compare prices, analyze the advantages and look for deals that suit you.
Tip: Check to see if there are suppliers that offer low-cost shipping or benefits for being a repeat customer.
3. Invest in commodities
The key to successfully starting a small stationery store is to make the most of your initial investment. Invest in products that are not seasonal, that is, products that are necessary in the daily life of homes, schools and businesses.
Do you remember that I mentioned that many stationery stores sell gifts or even liquor? The reason is that they are looking for a constant flow of money. But the ideal is to look for products that are related to the main line of business.
Some of the basic stationery items are: graphite pencils, colored pencils, pens, notebooks of various sizes, notebooks, folders and folders, materials for school models, white sheets, etc.
Printing and copying are one of the most important services in a stationery store. Don't forget to buy a printer or multifunction device to offer the possibility of photocopying.
4. Quote innovative and rare products
In addition to all the basics mentioned above, you should consider offering innovative products or services in your stationery store. Take advantage of the craze for Japanese culture and incorporate kawaii products and trends like journaling into your stationery store .
For example, look for pens, adhesive tapes, notebooks, erasers, or any other item or miniature with cartoonish motifs of trendy characters, pastel colors, or super cute designs. Today, the demand for these products has grown. Start small and you will see that you will very soon recover your investment thanks to how cute these products are.
There are even trends in types of markers or containers to organize a study. The opportunities are not limited to children's trends or school seasons, adults also consume these types of items.Examples of rare products for paleleria
5. Choose the star products
Even if your stationery store is a small business, you must offer an excellent service experience. Part of this has to do with anticipating which stationery products will be most requested by your customers depending on the season.
That is, your star products during the school season may be notebooks, cardboard, and prints. While during the holidays, markers and planners or mandala notebooks may be the best sellers. Make sure you always have the star products according to the season so that your customers want to return to buy from your business.