High efficiency, non-intrusive: precise communication
Posted: Tue Jan 07, 2025 6:14 am
smart delivery time, automated customer journey
Different customers prefer different brands with different consumption frequencies.
Brands can first try to communicate more accurately to increase the frequency of customer consumption and avoid causing customer fatigue and resentment, or even causing future communication opportunities to be ignored or blocked. And precise communication means sending the right message to the right person at the right time.
"Send the right message to the right person"
Brands can try to collect and use other zero-party data to conduct more detailed targeted marketing and promote precise personalized messages. For example: Japanese underwear brand PEACH JOHN uses MAAC's iran whatsapp phone number automatic labeling function to receive discounts by filling out LINE questionnaires. Even the products that new LINE friends are interested in are "wireless underwear", "functional type" or "sleeping underwear", etc. Wait, you can create labels as soon as you join.
Based on effective data and audience focus, the average opening rate of marketing messages promoted by PEACH JOHN reaches over 50%. Large events such as anniversary celebrations and shopping festivals usually have an opening rate of up to 60-70%. PEACH JOHN also pointed out that after using LINE and MAAC as marketing tools, he found that "LINE's members are really active, the efficiency is very high, and the number of active members has also increased."
"Send a message at the right time"
The makeup brand MAKE UP FOR EVER makes good use of MAAC's smart sending function to automatically capture users' active times. These times are also likely to be the times when users are relatively more willing to click on messages. MAAC can help brands send products to users at the right time. In addition to having a relatively high opening rate, it is also less likely to disturb people.
Different customers prefer different brands with different consumption frequencies.
Brands can first try to communicate more accurately to increase the frequency of customer consumption and avoid causing customer fatigue and resentment, or even causing future communication opportunities to be ignored or blocked. And precise communication means sending the right message to the right person at the right time.
"Send the right message to the right person"
Brands can try to collect and use other zero-party data to conduct more detailed targeted marketing and promote precise personalized messages. For example: Japanese underwear brand PEACH JOHN uses MAAC's iran whatsapp phone number automatic labeling function to receive discounts by filling out LINE questionnaires. Even the products that new LINE friends are interested in are "wireless underwear", "functional type" or "sleeping underwear", etc. Wait, you can create labels as soon as you join.
Based on effective data and audience focus, the average opening rate of marketing messages promoted by PEACH JOHN reaches over 50%. Large events such as anniversary celebrations and shopping festivals usually have an opening rate of up to 60-70%. PEACH JOHN also pointed out that after using LINE and MAAC as marketing tools, he found that "LINE's members are really active, the efficiency is very high, and the number of active members has also increased."
"Send a message at the right time"
The makeup brand MAKE UP FOR EVER makes good use of MAAC's smart sending function to automatically capture users' active times. These times are also likely to be the times when users are relatively more willing to click on messages. MAAC can help brands send products to users at the right time. In addition to having a relatively high opening rate, it is also less likely to disturb people.