The impact of the Balloon World Cup, in numbers
Posted: Tue Jan 07, 2025 5:21 am
Every time Ibai Llanos achieves a milestone it seems like there can't be a next step to jump to, but the streamer continues to stun the advertising world. His latest feat has been organizing a Balloon World Cup , alongside Gerard Piqué . People from all over the world joined the competition, which consisted of not letting the balloon touch the ground .
Francesco de la Cruz , the representative of Peru , was the winner of this first edition, which attracted the attention of even the president of that country, Pedro Castillo Terrones . The Spanish Olympic Committee itself also wanted to make an appearance on Twitter, which "exploded" with the figures.
At the golden minute, which occurred at around 9:30 p.m., more than 600,000 people were watching the event . If we go to Twitter, more than 170,000 tweets were generated . Tweet Binder stresses that "it's mind-blowing," especially considering that a week ago nobody knew this existed.
" Almost 800 million hits were generated and an audience of 256 million iran number data people were reached. To give us an idea of the magnitude, for example, El Hormiguero yesterday had 413 tweets with a Twitter audience of 8 million," they point out.
" The economic impact of the event on Twitter exceeds one million euros . This means that the advertising value of the event on Twitter is basically 1.1 million euros," they explain. It is not surprising that brands want to participate in any project undertaken by Ibai, since he has shown that repercussion and impact are guaranteed.
In this case, brands were also present. Yoigo was the one that was most on Twitter, according to data from Tweet Binder. In total, its 184 tweets had more than 16,000,000 impacts. Spark Foundry , a media agency of Publicis Groupe, was the one that promoted the firm's collaboration with the Balloon World Cup. It was the only brand with branding on the helmets of all participants and on the fans.
Throughout the competition, the company was broadcasting the progress of the competition on its profile with the hashtag #HinchasALoYoigo . It is worth noting that, above the company, there are Gerard Piqué, Shakira, Marca, Mundo Deportivo and the Ballon World Cup account itself.
On the other hand, PortAventura was one of the most mentioned accounts, especially because the competition was held at its headquarters in Barcelona. Another of the most frequently mentioned accounts was Volkswagen Spain , which made an appearance with a car placed in the middle of the "ring" in which the participants faced each other. Thus, it served as a strategy and an obstacle at the same time for the players, who had to go from one side of the vehicle to the other to make sure that the balloon did not touch the ground.
Kave Home was another official sponsor, providing the furniture and decoration for the pitch
Francesco de la Cruz , the representative of Peru , was the winner of this first edition, which attracted the attention of even the president of that country, Pedro Castillo Terrones . The Spanish Olympic Committee itself also wanted to make an appearance on Twitter, which "exploded" with the figures.
At the golden minute, which occurred at around 9:30 p.m., more than 600,000 people were watching the event . If we go to Twitter, more than 170,000 tweets were generated . Tweet Binder stresses that "it's mind-blowing," especially considering that a week ago nobody knew this existed.
" Almost 800 million hits were generated and an audience of 256 million iran number data people were reached. To give us an idea of the magnitude, for example, El Hormiguero yesterday had 413 tweets with a Twitter audience of 8 million," they point out.
" The economic impact of the event on Twitter exceeds one million euros . This means that the advertising value of the event on Twitter is basically 1.1 million euros," they explain. It is not surprising that brands want to participate in any project undertaken by Ibai, since he has shown that repercussion and impact are guaranteed.
In this case, brands were also present. Yoigo was the one that was most on Twitter, according to data from Tweet Binder. In total, its 184 tweets had more than 16,000,000 impacts. Spark Foundry , a media agency of Publicis Groupe, was the one that promoted the firm's collaboration with the Balloon World Cup. It was the only brand with branding on the helmets of all participants and on the fans.
Throughout the competition, the company was broadcasting the progress of the competition on its profile with the hashtag #HinchasALoYoigo . It is worth noting that, above the company, there are Gerard Piqué, Shakira, Marca, Mundo Deportivo and the Ballon World Cup account itself.
On the other hand, PortAventura was one of the most mentioned accounts, especially because the competition was held at its headquarters in Barcelona. Another of the most frequently mentioned accounts was Volkswagen Spain , which made an appearance with a car placed in the middle of the "ring" in which the participants faced each other. Thus, it served as a strategy and an obstacle at the same time for the players, who had to go from one side of the vehicle to the other to make sure that the balloon did not touch the ground.
Kave Home was another official sponsor, providing the furniture and decoration for the pitch