What types of buyer personas exist?
Posted: Tue Jan 07, 2025 5:15 am
Generally, two main types of Buyer personas are distinguished depending on the industry they are targeting, that is, B2B (Business to Business) and B2C (Business to Customers).
B2B buyer persona
B2B buyer personas are typically the people who are responsible for purchasing decisions within a company whose business model is targeted at other businesses, rather than end consumers.
It is important to consider that this buyer persona seeks to solve their company's current obstacles above all else, beyond their own needs.
B2C buyer persona
B2C Buyer Personas are end consumers who want to purchase products to satisfy their own needs, fulfill their desires and solve their problems, beyond the companies they work for.
Learn how to research a buyer persona .
Importance of using a buyer persona as a business strategy
A buyer persona allows companies to tailor their products and services to the real needs of their target audience, making decision-making easier.
When customers choose a product or service, they usually go to a lithuania phone number company that they already know and trust. The best way to earn our customers' trust is by showing understanding and genuine interest in consumers.
A buyer persona is a representation of your target audience, so if done properly, you will learn key aspects and ongoing guidance on how to focus on helping consumers solve their needs, which will allow you to successfully attract and increase customer retention . Applications of a buyer persona
Buyer persona applications
Buyer personas provide a roadmap to success and help businesses understand their competition and how to position themselves in the market. Without a clear understanding of your target market, it would be difficult for your business to succeed.
A buyer persona can be used for the following activities:
buyer persona applications
Product development: One of the most important applications of the buyer persona is for research into the development of new products . In this way, it is possible to focus on the real needs of the people who consume them.
Create better strategies: With a buyer persona, it is possible to create effective strategies focused on areas such as content marketing and direct efforts towards using keywords that attract the attention of customers or creating promotional activities.
Enriching customer relationships: This allows salespeople to understand what customers are facing and prepare in advance to address their concerns. This way, meetings will be much more effective.
Improve customer service: Having a defined buyer persona can help train your customer service team and resolve product-related conflicts to show more empathy to users.
Find out how to improve customer service with these articles we have for you.
How to create a buyer persona?
Although the approach to creating buyer personas may vary depending on the nature of the products and services being dealt with, there are some general guidelines:
An essential part of identifying your ideal buyer is practicing empathy. Empathy is a key factor when it comes to identifying users. It is about understanding your customers’ needs and emotions. It helps you identify your customers, what they need, how they feel, what motivates them, and why they buy from you. It also helps you create better content for them.
B2B buyer persona
B2B buyer personas are typically the people who are responsible for purchasing decisions within a company whose business model is targeted at other businesses, rather than end consumers.
It is important to consider that this buyer persona seeks to solve their company's current obstacles above all else, beyond their own needs.
B2C buyer persona
B2C Buyer Personas are end consumers who want to purchase products to satisfy their own needs, fulfill their desires and solve their problems, beyond the companies they work for.
Learn how to research a buyer persona .
Importance of using a buyer persona as a business strategy
A buyer persona allows companies to tailor their products and services to the real needs of their target audience, making decision-making easier.
When customers choose a product or service, they usually go to a lithuania phone number company that they already know and trust. The best way to earn our customers' trust is by showing understanding and genuine interest in consumers.
A buyer persona is a representation of your target audience, so if done properly, you will learn key aspects and ongoing guidance on how to focus on helping consumers solve their needs, which will allow you to successfully attract and increase customer retention . Applications of a buyer persona
Buyer persona applications
Buyer personas provide a roadmap to success and help businesses understand their competition and how to position themselves in the market. Without a clear understanding of your target market, it would be difficult for your business to succeed.
A buyer persona can be used for the following activities:
buyer persona applications
Product development: One of the most important applications of the buyer persona is for research into the development of new products . In this way, it is possible to focus on the real needs of the people who consume them.
Create better strategies: With a buyer persona, it is possible to create effective strategies focused on areas such as content marketing and direct efforts towards using keywords that attract the attention of customers or creating promotional activities.
Enriching customer relationships: This allows salespeople to understand what customers are facing and prepare in advance to address their concerns. This way, meetings will be much more effective.
Improve customer service: Having a defined buyer persona can help train your customer service team and resolve product-related conflicts to show more empathy to users.
Find out how to improve customer service with these articles we have for you.
How to create a buyer persona?
Although the approach to creating buyer personas may vary depending on the nature of the products and services being dealt with, there are some general guidelines:
An essential part of identifying your ideal buyer is practicing empathy. Empathy is a key factor when it comes to identifying users. It is about understanding your customers’ needs and emotions. It helps you identify your customers, what they need, how they feel, what motivates them, and why they buy from you. It also helps you create better content for them.