Advantages
Posted: Tue Jan 07, 2025 5:07 am
Payment for results . The developer pays only for the final number of incoming calls. The quality and quantity of calls are controlled through offices on the sites, where complaints can be filed about calls that do not meet the criteria of the target contact.
Warm audience . The audience on real estate aggregators is most often actively searching for a property and is already considering specific options, so they are interested in talking to the developer.
Additional points of contact with the developer . People luxembourg whatsapp phone number do not always look for offers on the website of a specific developer. First of all, they go to real estate aggregators and study offers on the market. It is on classifieds that you can hook your audience. Through the action buttons in the ads, clients can quickly contact the developer, which simplifies the communication process and increases the likelihood of concluding a deal.
Flaws
Availability of criteria for a target appeal . Large aggregators dictate their own rules for a target call and, unfortunately, they often differ from the developer's concept of a target call. For example, if a conversation with a potential buyer took place, and as a result an SMS business card was sent, but upon repeated contact the client refused the offers, then such a call cannot be disputed.
Labor-intensive placement . Compared to media advertising, preparation for placement by CPA requires more time. A prerequisite for launching an advertising campaign is the presence of an XML feed made according to the technical requirements of the site. In addition, when unloading the feed, errors in ads are often found that need to be corrected. And during the advertising campaign - monitor call arbitration, send requests to support to update current information in the residential complex cards.
High competition. When planning the budget of an advertising campaign, it is necessary to remember that the place of the object in the search results is determined not only by the interest coefficient, but also by the tariff at which the residential complex is placed. Thus, if a competitor has a higher rate, it will occupy a higher place and, therefore, collect more views.
How a marketer should choose a tool when planning an advertising campaign on classifieds
Set a goal and define the desired outcome
Media advertising is worth choosing if you want to inform your audience about discounts, promotions or rebranding, announce the start of sales, create an image or increase brand awareness.
Warm audience . The audience on real estate aggregators is most often actively searching for a property and is already considering specific options, so they are interested in talking to the developer.
Additional points of contact with the developer . People luxembourg whatsapp phone number do not always look for offers on the website of a specific developer. First of all, they go to real estate aggregators and study offers on the market. It is on classifieds that you can hook your audience. Through the action buttons in the ads, clients can quickly contact the developer, which simplifies the communication process and increases the likelihood of concluding a deal.
Flaws
Availability of criteria for a target appeal . Large aggregators dictate their own rules for a target call and, unfortunately, they often differ from the developer's concept of a target call. For example, if a conversation with a potential buyer took place, and as a result an SMS business card was sent, but upon repeated contact the client refused the offers, then such a call cannot be disputed.
Labor-intensive placement . Compared to media advertising, preparation for placement by CPA requires more time. A prerequisite for launching an advertising campaign is the presence of an XML feed made according to the technical requirements of the site. In addition, when unloading the feed, errors in ads are often found that need to be corrected. And during the advertising campaign - monitor call arbitration, send requests to support to update current information in the residential complex cards.
High competition. When planning the budget of an advertising campaign, it is necessary to remember that the place of the object in the search results is determined not only by the interest coefficient, but also by the tariff at which the residential complex is placed. Thus, if a competitor has a higher rate, it will occupy a higher place and, therefore, collect more views.
How a marketer should choose a tool when planning an advertising campaign on classifieds
Set a goal and define the desired outcome
Media advertising is worth choosing if you want to inform your audience about discounts, promotions or rebranding, announce the start of sales, create an image or increase brand awareness.