The truth is that in terms of e-commerce, in southern Europe we are very far from the north. This is what Surace assures, who specifies that the best is yet to come and we must be alert to take advantage of the growth trend . To which we must add the non-aggressiveness that brands must be characterized by.
is necessary to have luxembourg number data a minimum of notoriety, but you have to try not to cross the red line of being abusive . Also, the frequency is not the same when you vary the content.” Something that Bonduelle agrees on, since, according to Alonso: “We launch an independent block to each target and we do it once a week.”
Marín says that at IAS "we do not measure frequency, but only impressions, because we focus on content. Users do not reject advertising, but they do ask for it to have meaning." Her colleague adds, based on the results of one of her studies: " When an advertisement is relevant, we store it in a long-term memory ."
The breakfast concludes with the general idea of the IAS tool, which Marín and Del Canto wanted to convey to brands: " Our technology is capable of understanding content as a human would , and thanks to this, brands can both avoid content in which they do not want to appear, and choose where they want their programmatic campaign to be served."