QR codes have been experiencing a renaissance in many commercial sectors for a few months now due to the pandemic. It is now common to see digitalized menus in restaurants and bars using QR codes so that customers can consult the menu from their mobile phones. It is curious how easily the vast majority of buyers have become accustomed to a technology that did not take off at the beginning, but which has now become indispensable for many establishments even now that the worst of the pandemic has passed. And it is no wonder. There are many benefits derived from the use of QR codes not only for customers , but for the brands that use them.
In this sense, QR technology allows interaction between the physical and finland number data virtual worlds , which can be of great help to companies and brands of all kinds when undertaking an omnichannel marketing strategy. With an action as simple as including a QR code in printed advertising brochures , great benefits can be achieved that will help companies achieve their goals. What are the advantages that can be achieved in a campaign by adding a QR code to printed advertising?