Specifically, measures such as:

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EFO (Entry Form Optimization) is a measure to increase the completion rate of forms.

Entry forms are important parts that directly lead to conversion, but if the entry phone database form is difficult to understand, users may give up and abandon the form even if they reach it.

Implement EFO and make an effort to reduce opportunity loss.

・Informing you of unfilled fields
・Automatic half-width/full-width conversion
・Automatically displaying the address when a postal code is entered
・Informing you of errors
. In EFO, users tend to request a lot of information such as

"I also want your phone number," "Please tell me your budget," and "Please tell me the channel through which you became aware of our company," but it is important to keep the number of items to a minimum in order to avoid abandonment in the middle of entering information.

There are now many tools that make it easy to perform EFO, such as MA tools and form creation tools, so make active use of them.

By focusing on EFO, you can reliably connect highly motivated users to conversion.



For more information about EFO, click here ▼
How do you proceed with EFO for B2B companies? We explain two key points and the steps