Marketing tools (e.g. email marketing and affiliate programs )

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The good news about marketing tools is that if a feature isn’t included in a plugin, you can usually check out the extension library to find the items you need. This is why we put a lot of emphasis on the extension library. Marketing tools range from Facebook shops to social sharing buttons. You’ll also want to make sure your store has an email signup form with MailChimp or AWeber integration.

Tools for Selling Subscriptions and Memberships – If you are planning to create a subscription or membership site , you will have to pay attention to a completely different set of features. In estonia number data fact, these tools should be your number one priority when creating a site . On the other hand, some companies provide memberships or subscriptions more as a secondary product. Therefore, you should focus more on the main product settings, payment gateways, and marketing tools. One area to pay attention to when using memberships includes “content dripping.” This is a method of revealing content as the user moves through the site (like in online courses).

Powerful Customer Management – ​​From viewing customer history to checking which people are buying which types of products, the customer management area helps you market to and support your customers. After all, you’re much more likely to increase conversions if you have a graph and a full spreadsheet of which customers are more likely to buy one shirt than another. That way, you can send customers direct emails with relevant information. I also like customer management for helping your users. If someone calls about a recent purchase , expect your system to quickly provide you with detailed information.