Strategic Business Opportunity Manager
Posted: Mon Jan 06, 2025 9:40 am
2. Rising movement or rising action This is the part of the story where the tension rises and so does the action. It leads toward the climax. 3. Climax For Freytag, the climax came at the midpoint of the story. If the story was a tragedy, things began to go very much downhill for the protagonist. If the author planned a happy ending, the situation began to get better and lead toward a satisfactory conclusion. Modern versions of this pyramid tend to push the climax back to the last two-thirds of the story or even further back. But as long as you keep this structure in mind, you can adapt it to suit your story.
4. Falling action The story runs to its conclusion from russia whatsapp resource here. This is where you will begin to wrap up your story and draw any conclusions or morals from it. 5. Catastrophe or denouement Freytag focused entirely on writing tragedies, so for him, the last part of the story was always a catastrophe. The final portion is otherwise known as the denouement, where the story is finally finished off and the reader can relax. You can see why this works quite well for novels, though there are other structures that may work better depending on the type of story, genre, and other factors.
However, what does this story structure do for marketers? Well, just like a novelist, when you’re putting together a marketing campaign or ad, you need to plan out what you will do. Freytag’s Pyramid gives you a clear structure that will aid your storytelling and provide a coherent narrative for your audience. Freytag's pyramid simplified diagram How to Use The Storytelling Pyramid to Create Stories That Resonate With Your Audience While some novelists “pants” their stories and make them up as they write, many others do plan their stories out. As a marketer, you need to think about your audience. Who is going to consume this content, whether it’s an ad, blog post, video, or something else? What is the aim of your content? What do you want the audience to do once they’ve consumed the content? How do you want people to react throughout the story? Do you want them to empathize and relate, or are you going for shock value because you want them to react against part of the story and come to the conclusion that they need your solution? Think about these questions, and be sure that you have the answers as you work through the storytelling pyramid.
4. Falling action The story runs to its conclusion from russia whatsapp resource here. This is where you will begin to wrap up your story and draw any conclusions or morals from it. 5. Catastrophe or denouement Freytag focused entirely on writing tragedies, so for him, the last part of the story was always a catastrophe. The final portion is otherwise known as the denouement, where the story is finally finished off and the reader can relax. You can see why this works quite well for novels, though there are other structures that may work better depending on the type of story, genre, and other factors.
However, what does this story structure do for marketers? Well, just like a novelist, when you’re putting together a marketing campaign or ad, you need to plan out what you will do. Freytag’s Pyramid gives you a clear structure that will aid your storytelling and provide a coherent narrative for your audience. Freytag's pyramid simplified diagram How to Use The Storytelling Pyramid to Create Stories That Resonate With Your Audience While some novelists “pants” their stories and make them up as they write, many others do plan their stories out. As a marketer, you need to think about your audience. Who is going to consume this content, whether it’s an ad, blog post, video, or something else? What is the aim of your content? What do you want the audience to do once they’ve consumed the content? How do you want people to react throughout the story? Do you want them to empathize and relate, or are you going for shock value because you want them to react against part of the story and come to the conclusion that they need your solution? Think about these questions, and be sure that you have the answers as you work through the storytelling pyramid.