As already mentioned, the product consists of various services:

Master the art of fan database management together.
Post Reply
tanjimajuha20
Posts: 581
Joined: Thu Jan 02, 2025 7:16 am

As already mentioned, the product consists of various services:

Post by tanjimajuha20 »

3. What products and services does the target group need? Product design

Now that you have a clear idea of ​​the personas and their performance expectations, you can start developing the product.


ambience
service
food and drink offerings
You can now easily new zealand phone data revise and improve your own services specifically for the respective consumption situation.



Recommended post on our blog on the topic: Tips for writing a menu.

To clarify, a small example:

A restaurant in the medium to upper price segment has recognized that it serves the consumer situation "Festive dinner - the special moment in everyday life". The restaurant owner is making the following changes for the future direction:

ambience
Experience in the facility through decoration, lighting and music
Control of the background noise
service
Service staff recognize their role as hosts in this situation of the guest
Each guest is welcomed at the entrance and seated
Guests are actively invited to register as regular guests (contact details & birthday)
food offerings
High-quality daily or weekly recommendations
Special products with regional origin are included
The presentation and serving of the food is improved
In the future, a 3-course menu will also be offered
Cheap dishes are “hidden” at the back of the menu
drinks menu
The aperitif and digestif offering is expanded with special products and presented on a special shelf in the guest area.
The range of wines is being improved


Through these exemplary changes, the restaurant is able to focus its services and sharpen guests' awareness of the product. The positioning runs like a thread through the business.

There are different types of guests in restaurants - from the dissatisfied to the stingy. Find out how to deal with them in our blog post about the different types of guests in the restaurant industry .



4. How do I promote my positioning to attract new guests and increase the number of regular guests? Apply positioning in marketing activities

By positioning yourself precisely using the concept mentioned above, you gain decisive advantages for your own restaurant marketing . You realize that it is no longer a matter of being able to offer everything to everyone. Instead, you can now present specific situations in order to be able to address the bottlenecks of the guests in a more targeted manner. This increases the perception, acceptance and satisfaction of the guests.

The example restaurant decides on the following measures for future communication:

A candlelight dinner is offered every first Thursday of the month – this recurring event is communicated on the company’s website, in social media and on Google (in the Google My Business entry)
Registered regular guests are invited to a high-quality birthday menu around their birthday – on average, this guest brings more than 3 guests with them.
Various culinary events are planned for the year – including culinary wine tastings, special theme evenings or seasonal events.

In our blog post Tips for a successful restaurant you will find even more recommendations for optimizing your restaurant.



Polarize instead of being everyone's favorite
The most important lesson should be to stop trying to please everyone and instead focus on what you want. Clearly define your unique selling points and be consistent in your implementation - this will help a restaurant to gain a special profile. This will help you reach old and new fans for your business.

Our digital gastronomy solutions ( reservation tool , ordering system and gastronomy website ) support you in many areas of communication. Take the opportunity and make your restaurant something unique.
Post Reply