Global Account Success Architect
Posted: Mon Jan 06, 2025 9:14 am
If a partnership is established, the risk borne by the company is much smaller because the company does not need to develop products or sell them in person. For example, hotels cooperate with car rental companies to set up car rental counters at airports and inside hotels. For example, Ali members and JD members have a variety of dazzling membership services. The only case of relying on partnerships to make profits is Tsutaya Books. In 2000, Tsutaya Books' parent company launched the points and points business, hoping to use the points redemption business to connect the points and membership systems of various Japanese retailers. At first, Tsutaya Books' cards only facilitated users to purchase and borrow books, and they could use consumption points to enjoy discounts and benefits to increase the bookstore's repurchase rate.
Then, using the huge "card" member data, Tsutaya Books analyzed users' consumption romania whatsapp resource behavior, drew user portraits, improved the quality of bookstore selection, and realized precision marketing. As the scale of operation continued to expand, it accumulated tens of thousands of member data. It began to actively seek alliances with large supermarkets, restaurants, convenience stores, gas stations, banks, telecommunications and other industries or exchange resources to promote the card system to other industries. After more than ten years of development, Tsutaya Books' card has become one of the two major points cards in Japan, covering more than 10,000 stores in Japan, accumulating consumption data of 10,000 Japanese people.
At the same time, this has become the "magic weapon" of Tsutaya Books and even the group. At the same time, when users purchase in other stores, the card system will also analyze user preferences and accurately push new products. After the order is converted, the group can share the order. Today, Tsutaya Books' income depends on bookstores and other retail income from the card franchise business. . Big data aggregation and analysis companies often overlook big data aggregation and analysis Big data is the result of network effects and continuous relationships. These data come in various forms, including salary data, demographic data or behavioral pattern information.
Then, using the huge "card" member data, Tsutaya Books analyzed users' consumption romania whatsapp resource behavior, drew user portraits, improved the quality of bookstore selection, and realized precision marketing. As the scale of operation continued to expand, it accumulated tens of thousands of member data. It began to actively seek alliances with large supermarkets, restaurants, convenience stores, gas stations, banks, telecommunications and other industries or exchange resources to promote the card system to other industries. After more than ten years of development, Tsutaya Books' card has become one of the two major points cards in Japan, covering more than 10,000 stores in Japan, accumulating consumption data of 10,000 Japanese people.
At the same time, this has become the "magic weapon" of Tsutaya Books and even the group. At the same time, when users purchase in other stores, the card system will also analyze user preferences and accurately push new products. After the order is converted, the group can share the order. Today, Tsutaya Books' income depends on bookstores and other retail income from the card franchise business. . Big data aggregation and analysis companies often overlook big data aggregation and analysis Big data is the result of network effects and continuous relationships. These data come in various forms, including salary data, demographic data or behavioral pattern information.