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Multiple Domain Trends in Semrush Traffic Analytics

Posted: Mon Jan 06, 2025 9:12 am
by sharminakter
It shows the same general metrics as before, but over time.

This helps to identify competitor trends and make forecasts for the following month.

You can also add up to four additional competitors to compare your website traffic data.

Unique Visitor Trends from Competitor Domains in Semrush Traffic Analytics
This can help to uncover other trends.

For example, are there significant spikes or drops in organic traffic ? If so, is this a seasonal phenomenon (does it happen every year)? Does this apply to all the websites you’re comparing?

Think about possible causes.

Especially for peaks. Did a competitor do something special? Was it due to a campaign they ran?

By learning what caused the spikes, you'll japan phone data see what works. You can then mimic your competitors' strategies and gain more traffic.

Likewise, by discovering the causes of traffic drops, you will know what to avoid.

Compare Customer Experiences
Now let's compare your competitors' user experience. Namely, the number of pages per visit, average visit duration and bounce rate.

Add your domain (or up to four other competitors) to the tool. Click Compare .

Compare 5 competitor websites with Semrush
You will then be able to quickly compare these user experience metrics, and thus better understand the audience of websites.

Overview of traffic of 5 competitor sites with Semrush
Analyzing these metrics is important because in some cases, a high number of visitors can be misleading. It doesn't give a complete picture of the situation.