Kuaishou: the main competitor of Douyin

[Jahangir655]

Kuaishou, with about 300 daily active users, is one of the best-known short video apps in China. It is interesting to note that about 80% of its users are very young born after 1990, mostly residents in second and third-tier cities, and spend an average of 60 minutes a day on the app.

Lately, Kuaishou has expanded his interest in e-commerce too. According to data released by the company, 19 million users have made money using Kuaishou channels. We are talking about short video e-commerce and live streaming. Kuaishou connects directly to e-commerce platforms such as Taobao, Pinduoduo, and JD.

Kuaishou short-video platform
Much of Kuaishou’s success has been achieved thanks to the collaboration with CCTV which has given the short video app the opportunity to broadcast the annual, and very popular, New Year’s gala exclusively. The partnership with CCTV has allowed Kuaishou to reach a large number of users in a short time.

The popularity of Kuaishou among the public is purely given by the bulgaria telegram number high content proposed and the potential profit that can arise. Sellers get the attention of users through short videos and then profit from advertising on their accounts.

In addition, sellers can capitalize directly via live streaming. This also makes it easier to turn the attention of many highly active consumers to themselves. Through live streaming, on the one hand, consumers can get closer to the product. On the other hand, sellers can show the characteristics of the different products marketed during the live stream.

Live-streaming and short videos on Douyin and Kuaishou are also the source of information for young people
Short videos have been selected as a platform to make a statement by numerous mainstream media. CCTV News and People’s Daily, two mainstream media, rank among the top five broadcasts of Douyin, from which it can be inferred that in the prevention of this pandemic, the interaction between mainstream media and short video enables users to gain access to the most timely and authoritative information through short videos and live-streaming.