In your book Communication in the Time

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Bappy10
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Joined: Sun Dec 22, 2024 3:30 am

In your book Communication in the Time

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One of the characteristics that companies must have today is flexibility. The speed with which the panorama evolves makes it necessary to be able to adapt as quickly as possible and be open to the new formats that appear. Bárbara Yuste , communications director of Atrevia , reflects on this in her book Communication in times of algorithms .

In this work, she offers numerous keys to areas in which brands must oman number data focus in order to perform optimally in the digital environment and grow. With the help of the professional, we review the trends in digital communication, the main challenges in this regard and how technologies such as artificial intelligence can help.
of Algorithms , you talk about new emerging technologies and the digital environment. What do you consider to be the biggest change that has occurred in the last five years?
It is clear that in recent years, the arrival on the digital scene of social networks more closely linked to audiovisual content has taken on great importance, on the one hand, and the rise of certain formats and channels on the other. This is the case of the explosion of podcasts .
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