Teresa de Ledesma , marketing director at
Posted: Mon Jan 06, 2025 8:33 am
The other indicators related to self-employment, unemployment and income evolution remain stable. 8 out of 10 employed people see their job secure in the next 6 months . A third of the population believes that the current level of unemployment will remain the same, with no major changes compared to the previous period.
Kantar Insights and responsible for united arab emirates number data the study, comments: “The ongoing impact of the new crises, Ukraine and inflation, together with the permanence of the Covid situation, although diminished, are beginning to take their toll on consumer confidence and we are already seeing effects on the long-term economic outlook. However, everything that has to do with the personal and current situation (as long as it is not related to prices) remains fairly stable.”
1 in 2 consumers thinks that in this situation it is better to buy white label brands
The logical sequence of these price expectations leads to an increase in the idea that it is better to buy retail brands, reaching levels similar to those of 2012-2013. At the same time, we see a similar decline in the price of manufacturer brands, a typical reaction to crises. The return to brands perceived as cheaper, which at the same time have the guarantee of retail chains, is a sign of a similar trend.
Kantar Insights and responsible for united arab emirates number data the study, comments: “The ongoing impact of the new crises, Ukraine and inflation, together with the permanence of the Covid situation, although diminished, are beginning to take their toll on consumer confidence and we are already seeing effects on the long-term economic outlook. However, everything that has to do with the personal and current situation (as long as it is not related to prices) remains fairly stable.”
1 in 2 consumers thinks that in this situation it is better to buy white label brands
The logical sequence of these price expectations leads to an increase in the idea that it is better to buy retail brands, reaching levels similar to those of 2012-2013. At the same time, we see a similar decline in the price of manufacturer brands, a typical reaction to crises. The return to brands perceived as cheaper, which at the same time have the guarantee of retail chains, is a sign of a similar trend.