Here are some of the advantages

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Benefits of Google Tag Manager
Although Tag Manager requires some technical knowledge, it saves marketers a lot of time and resources.

Plus, it's free.


Reduced developer dependency: Quickly and easily add and manage marketing tags without the help of a developer.
Testing and Debugging: Preview, test, and debug hungary phone data changes before pushing them to a live site. This feature helps prevent errors and reduces the need to test changes on a live or demo site.

User Permission Control: Only authorized people can make or approve changes to your marketing setup.
Versions: GTM creates and saves a new version of the code every time you publish changes. This allows you to view past and present changes and revert to previous versions if necessary.

Workspaces: GTM allows team members to work in multiple workspaces simultaneously without overwriting each other's progress.
Easy setup of many popular tools: Easily add tracking tools and tags to your website code using existing code snippets or templates (e.g. for Google Analytics, Pinterest, Google Ads, etc.) from the Community Template Gallery .

Tag storage and management: Google Tag Manager consolidates marketing tags and tracking codes into one place and injects them into your website code as needed. This allows you to add, remove, and update tools and tracking codes with fewer errors.
Google Tag Manager vs. Google Analytics

Although Google Tag Manager and Google Analytics are often confused, they are different tools that you can use together to collect web analytics and user behavior data and present them in reports.

Google Tag Manager is a tag management system that stores and manages third-party marketing tags and code snippets.

There are no analytics or reports in Tag Manager.