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Benefits of creating an ecommerce business in Colombia

Posted: Mon Jan 06, 2025 6:47 am
by asimd23
The number of Internet users in Colombia is increasing every year. In the second quarter of 2023 alone, the total number of mobile Internet accesses was 41 million, 3.5 million more than in the same period in 2022.

Fixed accesses, on the other hand, exceeded 9 million, more than 310 thousand new accesses than those reported in the same quarter last year. This means that both companies and entrepreneurs have a large potential customer base that they can reach through e-commerce.

There are several reasons that make Colombia number database a market with potential for the creation of an e-commerce. These are some of them:

Sustained growth . The e-commerce market in Colombia has experienced steady growth in recent years, and this positive trend is projected to continue.
Extensive connectivity . With over 39 million active internet users as of early 2023, the country offers a growing online consumer base, suggesting a potential surge in online shopping.
Convenience for consumers . Consumers' preference for shopping from the comfort of their homes or while on the go has become increasingly relevant. This behavioral shift can boost ecommerce growth in Colombia .
Greater reach with lower costs . For brick-and-mortar stores looking to expand, creating an online business offers the opportunity to reach more customers with a lower acquisition cost.
Operation with a greater competitive advantage . Compared to traditional physical stores, an ecommerce platform in Colombia allows you to operate with lower general costs, including rental of premises, utilities and personnel expenses.
E-commerce provides Colombian business owners and entrepreneurs with an excellent opportunity to reach customers beyond their local area or even their country, as it is possible to expand into a much wider market.

Tip : If you are interested in exploring other possibilities of online business, I invite you to read Dropshipping Colombia: What is it and how does it work.