Customer Engagement Architect
Posted: Mon Jan 06, 2025 6:41 am
The heartbeat of love is accompanied by the sweet and sour strawberries. The romantic sweetness arouses the hearts of netizens and shows the sweetness and love of the Chinese Valentine's Day. HEYTEA cooperated with Fang Wenshan to launch a co-branded milk tea "Sky Blue Rain" on Chinese Valentine's Day. At the same time, a limited package with the characteristics of Chinese Valentine's Day was customized, and the surrounding area included a Chinese Valentine's Day love poem written by Fang Wenshan to HEYTEA, a "Chinese Valentine's Day Limited Sachet", and an ancient style small umbrella; the umbrella was held up for the milk tea, making the milk tea also become the "person in the painting" under the sky blue rain.
This created a Chinese romantic atmosphere for consumers poland whatsapp resource on Chinese Valentine's Day. On the day of the Chinese Ghost Festival () Leverage elements and direction elements: night, safety, Kongming lanterns, missing, awe Direction: The brand can market the concept of "safety" of the product to cater to the brand concept. Cartoon elements can be used to help people relieve the fear of the festival. Traditional cultural elements can be used to promote products. () Leverage points Brand marketing should be extremely cautious at this festival point. The marketing atmosphere should be more serious and profound and should not cross the line. The brand should fully respect cultural traditions and social emotions.
Reference case Meituan Youxuan launched a short film "Eating Well, Life Events" on the Chinese Ghost Festival. The film tells a story about father-daughter affection and eating well. The brand's move is to hope that everyone can cherish the person who often says "eat well" to you. Please don't forget that the deceased also hopes that you can eat well every day. Should product managers choose to be the end? In recent years, after the Internet has experienced a boom in spending money to do the market, it has become more and more aware that it is not enough to rely solely on the end and it is necessary to make up for the shortcomings of the end as soon as possible.
This created a Chinese romantic atmosphere for consumers poland whatsapp resource on Chinese Valentine's Day. On the day of the Chinese Ghost Festival () Leverage elements and direction elements: night, safety, Kongming lanterns, missing, awe Direction: The brand can market the concept of "safety" of the product to cater to the brand concept. Cartoon elements can be used to help people relieve the fear of the festival. Traditional cultural elements can be used to promote products. () Leverage points Brand marketing should be extremely cautious at this festival point. The marketing atmosphere should be more serious and profound and should not cross the line. The brand should fully respect cultural traditions and social emotions.
Reference case Meituan Youxuan launched a short film "Eating Well, Life Events" on the Chinese Ghost Festival. The film tells a story about father-daughter affection and eating well. The brand's move is to hope that everyone can cherish the person who often says "eat well" to you. Please don't forget that the deceased also hopes that you can eat well every day. Should product managers choose to be the end? In recent years, after the Internet has experienced a boom in spending money to do the market, it has become more and more aware that it is not enough to rely solely on the end and it is necessary to make up for the shortcomings of the end as soon as possible.