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No matter the size of your company or industry

Posted: Mon Jan 06, 2025 6:25 am
by ritu500
We ensured that we were booking meetings for our CEO and everyone knew their role. We call these meetings “know before you go” and EVERYTHING is covered: from what time folks are arriving/departing, where to meet, roles during the event, where to house notes, etc. In addition, the event lead (in this case me), had multiple calls with my AE from Money2020 (shoutout to Mitchell Hirschorn). He was simply the best in helping us navigate a large, complex event for the first time! The goal for our cocktail party was 50 attendees. I’m happy to say we exceeded that goal with over 125 attendees.


Step #5: Measure So what did we learn? An in-person cambodia whatsapp phone number session is always great for more and better awareness as well as the ability to connect before and after the event with folks. Cocktail Party Breakdown # of registrations – 493 # of attended – 125 Types of accounts that attended: Senior leaders at AmEx, Amazon, BofA, Bank of the West, Deloitte, HP, iQor, Keybank, Marqeta, JPMorgan, PayU, Valeyo, Visa, and many more. CEO Meetings 10+ Meetings with senior leaders at: Citi, Synchrony Bank, Signature Bank, Bain Capital, Papaya Global, BlueVine, Salesforce, Stax, and Socure Sales Meetings 30+ Meetings with leaders at companies like Orion Innovation, BofA, Coinbase, First United Bank, New Oak, Chartway Federal, Fifth Third, Orion Innovation, Teradata, and many more Overall, I’d say our first appearance at an industry specific event was a great success! All the planning, coordination, and effort made it all worth it in the end.


Want more content from Tara? Check out this keynote she hosted on How to Rebuild for an All-Digital FutureAssessing your own ABM Program can be difficult, especially when you have limited exposure outside of your organization. At Demandbase, we have visibility into best-in-class ABM programs in nearly every corner of the market –– from startups to Fortune 500 enterprises. we assess ABM Maturity with a deep dive into four key indicators: Strategy, Technology, Execution, and Measurement. 1. Strategy When thinking about ABM strategy, it’s important to first understand your objectives for the year.