Key Client Revenue Partner

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View details > Through the data analysis of the relevant notes of the competitor within the day, the attention of the current competitor on the site can be obtained. See if everyone has a high level of interaction with this brand? Do they pay attention to the brand-related notes? In this way, a basic analysis of the voice of the competitor can be made. Business notes/non-business notes Secondly, the number of business notes is also an important assessment standard. Here we need to look at the number and proportion of business notes and non-business notes respectively. Through the proportion of business notes, we can get the brand's delivery situation.


If a brand has a high number of business venezuela whatsapp phone number notes, it means that the brand has more content delivered and the platform has a relatively low volume of tap water. On the contrary, it means that the brand has a high volume of tap water on the platform. However, the business notes captured from the data platform are not so accurate. Here they can only be used as an auxiliary reference for decision-making. Content form The content form here is the simplest understanding. See if the notes delivered by the competitor on the site are better in picture and text notes or video notes? Provide a formal direction for our subsequent note delivery.


Negative notes: For negative notes, you can search the corresponding competitor brands directly on the Xiaohongshu website, or you can pull them from a third-party data platform to see if there are any negative comments in the first few articles that appear under the brand keywords. If there are a lot of negative comments in the first few articles within a day, then we can extract the relevant negative comment information to provide an evasive idea for our own brand when we are making content direction. Hot article situation: Number of hot articles with hundreds/thousands/ten thousand likes. By statistically analyzing the hot articles with hundreds of likes, thousands of likes, and tens of thousands of likes of competitors, we can get the proportion of hot articles in the overall delivery of competitors, and make a more specific judgment on the delivery of competitors on the site.