Here are some tips for adjusting your strategy:

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Images and videos can boost on-site engagement and increase your chances of ranking well. Our research showed that articles with at least one video generate 70% more organic traffic than those without. Adding visuals also increases your chances of appearing in SERP features .
Optimize metadata

Sometimes it's best to optimize your meta titles and meta descriptions. For example, you may find that your title doesn't match the search intent. Or it may not contain a particular keyword.
Optimize internal links

Regularly optimize links to new articles in blog posts on related topics. This will improve your SEO results. You can also optimize your internal links based on the customer journey: “Awareness” content should link to “Consideration” articles, and “Consideration” articles should link to “Decision” articles.
Add 301 Redirects

Be sure to add redirects to deleted pages on your website. This helps you avoid “not found” pages and improve user experience. You can also redirect traffic from old or duplicate blog posts instead of deleting them.
Step 5: Adjust your Content Marketing Strategy
When auditing website content, it's important to norway phone data keep your long-term content strategy in mind.

If you track and analyze your successes and failures, you will be able to steer your strategy in different directions to attract your target audience and achieve better results.


Note what works and build on it
Look at your worst performing content and take inspiration from your best performing content.
Look at your competitors' content to see where and how you could improve your performance.
Review your strategy and audit your content at least once a year (below are some helpful guidelines for establishing this frequency)
Follow the Evolution of the Sector
If your industry changes frequently, you will need to set more frequent monitoring periods (for example, monthly or quarterly).