See — the entire potential audience

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Select channels and approve budgets. Create clear budgets with a range within for flexibility to use keywords and auctions effectively. Tracking results - regular data analysis allows you to react in time and make changes to improve efficiency. Using digital channels makes it possible to track accurate campaign KPIs. What digital marketing tools can be added to a media split? A media split is developed separately for each advertising flight. However, there are universal channels that are used most often at different stages of the sales funnel: — media advertising,


SMM, targeted advertising, content marketing, bolivia telegram search advertising with a broad type of keyword match (Case "Idea Bank") Think — everyone who is already starting to think about purchasing the product — SEO (ranking by the most popular words in the niche, general website optimization); PPC (Google Search Brand Campaigns) Do — an active audience that wants to buy the product — SEO, PPC (Performance Max Campaigns, as inPandora case, creating separate advertising campaigns for precise landing pages with separate offers for different target audience categories, as in the caseSHERIFF.

Care — regular users who have already purchased and are potentially ready to purchase in the future — content marketing (expert blogging), remarketing, email marketing, search advertising. advertising media split at different stages of the sales funnel Read also : TOP Meta Business Suite functions: what a marketer needs to know to effectively manage a business profile How to distribute the budget within a media split? Budget allocation depends on the specific advertising campaign and its goals. Your brand does not necessarily need to be on every channel, especially if your advertising budget is small. Also, not all channels make sense for all brands.