Four major European teleoperators join forces to form a digital advertising company
This new joint venture is the result of a project launched by Vodafone and led by the four operators to develop a technological solution for digital advertising in Europe , giving priority to the privacy of user data.
From the outset, the aim of this proposal is to comply with European finland number data data protection policy , such as the GDPR and the privacy directive. The four partners have already started a trial in Germany, where the proposal was successfully tested, and are studying the implementation of additional pilot projects in France and Spain to boost the platform, with the intention of making it available to any operator within Europe.
This platform requires users to give their consent to activate brand communications through publishers , and the only data shared with publishers is a pseudo-anonymous digital token that cannot be reverse engineered. This way, consumers can easily accept or deny consent to the use of their data on a platform designed for this purpose.
This will give users greater control over the protection of their data, which is currently collected, distributed and stored on a large scale by large non-European operators. As the four companies point out in a statement, this joint project will outline their vision and strategy in due course , including their plans to commercially adopt the technology that is currently being tested.