At the ad group level, you can configure the following settings:
Ad Group Name: As with campaigns and accounts, name your ad groups whatever makes sense to you. Again, the names of your assets are not a performance factor.
Advertising: What your audience sees.
Ad Group Bid : Depending on your bidding strategy and campaign type, you can set a maximum CPC bid at the ad group level.
Keywords: Only applicable to search, display, or video. These indicate either the types of queries you want to show information for (search) or the type of content you want to show alongside (display and video).
Ad Group Status: Whether your ad group gambling data india is paused, enabled, or deleted.
Here and elsewhere: Ad extensions, audiences, contextual targeting, negatives, ad group type, ad rotation, ad group URL parameters, tags, automated rules
google ads account anatomy - ad group level settings screenshot
Ad Group Level Tips
The recommended best practices for ad groups are as follows:
Organize your ad groups systematically. Stick to the main themes of your ad groups and break them down in a way that makes the most sense to you.
Don't use too many or too few ad groups. While you don't want to cram everything into one ad group, you also don't want to break them down too much into SKAG (Single Keyword Ad Group ) structures, as either option can be equally painful to manage.
Be prepared to change them regularly . As a PPC specialist, pausing, adjusting, and moving ad groups and their components is a major part of my optimization work.
Don't add ad group components just to reach the recommended numbers above. These are guidelines, so don't break your back by adding unnecessary keywords or ad groups to reach the ideal number.