Google Ads Account Overview
Posted: Sat Jan 04, 2025 5:13 am
A Google Ads account isn't just one account with a bunch of ads. So let's start with a high-level overview of its key components:
Account: This is the outer shell that houses your business and payment information .
Campaigns: Campaigns house ad groups. You can only have one ad type (e.g. Search vs Display) in a campaign, but you can (and should) have multiple ad groups within a campaign, and overseas chinese database you can (and should) have multiple campaigns within a single account.
Ad Groups: These contain your ads and keywords and are grouped by topic.
Keywords : These are the terms you want to trigger your ads to appear on the search engine results page ( SERP ).
Ads: This is the actual copy and creative that appears in the SERP.
Landing page : The page viewers land on after clicking your ad. You'll only have one landing page per ad group. Considering best practices for creating landing pages —namely, how specific it should be to the offer and the ad promoting it—can give you an idea of how ad groups are organized.
google ads account structure overview
There are different groups and levels, and certain features and settings are only available at certain levels of your account . This may seem confusing at first, but ultimately, it’s designed to help you simplify the process as much as possible and customize it where needed. So, let’s take a look at each layer of your account so you can see what I mean.
Account: This is the outer shell that houses your business and payment information .
Campaigns: Campaigns house ad groups. You can only have one ad type (e.g. Search vs Display) in a campaign, but you can (and should) have multiple ad groups within a campaign, and overseas chinese database you can (and should) have multiple campaigns within a single account.
Ad Groups: These contain your ads and keywords and are grouped by topic.
Keywords : These are the terms you want to trigger your ads to appear on the search engine results page ( SERP ).
Ads: This is the actual copy and creative that appears in the SERP.
Landing page : The page viewers land on after clicking your ad. You'll only have one landing page per ad group. Considering best practices for creating landing pages —namely, how specific it should be to the offer and the ad promoting it—can give you an idea of how ad groups are organized.
google ads account structure overview
There are different groups and levels, and certain features and settings are only available at certain levels of your account . This may seem confusing at first, but ultimately, it’s designed to help you simplify the process as much as possible and customize it where needed. So, let’s take a look at each layer of your account so you can see what I mean.