THE 5 KPIS TO FOLLOW ON YOUR WEBSITE
Posted: Tue Dec 31, 2024 10:32 am
Having a website is great, but how can you be sure that telegram data it works properly? What are the most important KPIs to track? Whether for your teams or yourself, to measure the performance of your website?
In this article, we will give you the 5 KPIs to follow on a website. If you don't know where to look, we will tell you!
Let's start with something obvious, but it may not be completely obvious. It is obviously necessary to measure the site's traffic.
There is a difference between “unique visits” and “visits.” Every time a user logs into your site, it is counted as a “visit.” But “unique visitors” do not count repeat visits.
It is worth considering only unique visitors, as repeat visits can skew the calculations.
But be careful: you shouldn't think that traffic is king! Indeed, there is no point in attracting a million visitors per month if you don't generate sales. It is better to generate qualified and less important traffic than to attract for the sake of attracting!Conversion rate is the number of times a user fills out a form, downloads a file, or signs up for a newsletter. Depending on the case, divided by the number of visits that took place on the page in question.
This is the KPI that will let you know if your website is generating leads correctly. If the conversion rate is too low (below 1%), it means that the traffic generated is not qualified enough. This means that your site is not well optimized for conversion!
In this article, we will give you the 5 KPIs to follow on a website. If you don't know where to look, we will tell you!
Let's start with something obvious, but it may not be completely obvious. It is obviously necessary to measure the site's traffic.
There is a difference between “unique visits” and “visits.” Every time a user logs into your site, it is counted as a “visit.” But “unique visitors” do not count repeat visits.
It is worth considering only unique visitors, as repeat visits can skew the calculations.
But be careful: you shouldn't think that traffic is king! Indeed, there is no point in attracting a million visitors per month if you don't generate sales. It is better to generate qualified and less important traffic than to attract for the sake of attracting!Conversion rate is the number of times a user fills out a form, downloads a file, or signs up for a newsletter. Depending on the case, divided by the number of visits that took place on the page in question.
This is the KPI that will let you know if your website is generating leads correctly. If the conversion rate is too low (below 1%), it means that the traffic generated is not qualified enough. This means that your site is not well optimized for conversion!