Last week, we covered an important topic, with the 5 KPIs to look at whatsapp data closely to ensure the health of your site. This week, we are going to shake up the preconceived ideas a little by developing an idea that we regularly address. We are going to explain why it may not be vital to increase the traffic of your website!
Everything we are going to say only applies to sites that already have decent traffic. If you launch your website and it only has 20 visits per day, you should of course try to attract more people by developing a good content strategy.
Generally speaking, attracting traffic can't be a bad thing. But it's not necessarily the right thing to do for your business.
This is the principle of conversion rate optimization, often abbreviated CRO, for Conversion Rate Optimization .
By changing the layout of your website, changing the color of buttons, or adding larger CTAs, you can optimize conversion on your site.
If you already attract qualified traffic, it is better to optimize the conversion of these Internet users. The goal is to try to attract more people, who will not necessarily be more qualified. However, making your brand known on the web can help with word of mouth.
Attention: an important note.
Generally speaking, you should be wary of sellers of miracle solutions. For example, some promise to increase traffic to your site very quickly. However, this will not necessarily be done naturally, and you may incur penalties!
So we hope we have helped you see more clearly in these stories of internet traffic. It is better to have less and better qualified than to race to the highest curve!
If you liked this article, check out our page dedicated to customer experience or read our article on this topic . Would you like to be supported in your efforts to increase your leads ? We invite you to contact our teams for more information.