WHAT IS INTERNET LEAD GENERATION
Posted: Tue Dec 31, 2024 10:22 am
From experience, more and more people are talking overseas data about generating leads online. This action is not always easy. Getting started in generating leads online and understanding exactly what this practice consists of can seem abstract.
Today, we are looking at lead generation, in an educational way!
There are several scenarios. If the Internet user already knew your company, he either did a Google search, directly with the name of your company or clicked on one of his favorites. If he did not know it, he may have done a Google search to find you. He must have asked himself a question that refers to one of the pages of your site and the SEO did its job.
But the most interesting thing for a company is to get back Internet users who don't know it. Imagine that you can get in touch with Internet users who have problems to which your products or services offer a solution.
This is possible, particularly with what is called SEO, for Search Engine Optimization . The objective of this approach is to appear in the first web search results.
For example, if your company sells energy optimization software for industry, it is interesting to be present on queries such as "Optimize consumption in industry" or "reduce energy consumption in industry".
It is the most used means of lead generation, but also one of the most effective!
Know that it is possible to move to the next level, in particular with marketing automation, often called Marketing Automation.
It is possible to automate a response from the website, such as sending a targeted email specific to each user. An Internet user who has downloaded a document on a specific subject could therefore automatically be offered similar content by email.
Of course, if you're new to lead generation, this is a little too advanced for now, but it's not that complicated!
Today, we are looking at lead generation, in an educational way!
There are several scenarios. If the Internet user already knew your company, he either did a Google search, directly with the name of your company or clicked on one of his favorites. If he did not know it, he may have done a Google search to find you. He must have asked himself a question that refers to one of the pages of your site and the SEO did its job.
But the most interesting thing for a company is to get back Internet users who don't know it. Imagine that you can get in touch with Internet users who have problems to which your products or services offer a solution.
This is possible, particularly with what is called SEO, for Search Engine Optimization . The objective of this approach is to appear in the first web search results.
For example, if your company sells energy optimization software for industry, it is interesting to be present on queries such as "Optimize consumption in industry" or "reduce energy consumption in industry".
It is the most used means of lead generation, but also one of the most effective!
Know that it is possible to move to the next level, in particular with marketing automation, often called Marketing Automation.
It is possible to automate a response from the website, such as sending a targeted email specific to each user. An Internet user who has downloaded a document on a specific subject could therefore automatically be offered similar content by email.
Of course, if you're new to lead generation, this is a little too advanced for now, but it's not that complicated!