Find Well-Qualified Creators One of the first decisions to

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Make is what combination of internal and freelance contributors to have on your team. Hiring freelancers can help your company reduce costs, select from a wide array of content creators, and more quickly scale up production. Meanwhile, internal employees, particularly those in leadership positions, have deep insights into the overall marketing strategy and aspirations of the company. While the makeup of your content marketing team is largely dependent on the structure and goals of your business, a combination of freelance and internal team members seems to be most effective.


A study by the Content Marketing Institute showed that 50% of the most successful paraguay telegram number list organizations choose to outsource content marketing activities and 57% have more than two internal employees dedicated to content marketing. In contrast, among the least successful businesses, only 17% have more than two internal employees and just 36% outsource content creation. This demonstrates the value of diversifying your team with a mix of internal and freelance employees who bring a variety of backgrounds to the table.


For example, you might want to seek out writers who have backgrounds in journalism, marketing, or a particular niche. Ultimately, the strength of your content will rest on the talent of your team. It’s nearly impossible to scale production if your team cannot quickly turn around high-quality content. Value Team Members Valuing your employees is a critical component of marketing content management. Undervalued team members are typically less motivated to perform at their highest capacity and are unlikely to stay with a company long-term.