As we have already discussed, there are different sales models in the world of SaaS companies. If you want to start your own SaaS company, you need to understand which business model is best for you. That is why we are going to share with you which are the best models and in which type of companies they should be applied.
Self-service for customers
If you think about it in detail, this model is really how to use the rcs database for direct marketing profitable and interesting. Who wouldn't want their own client to take care of shading and purchasing the service? However, this requires a lot of effort from the client and is only possible for products that can be easily managed.
A good example is Netflix, which doesn’t need a person to talk to you and sell you the service, but you can buy it yourself and get started. Similarly, a person can buy a commercial SaaS service without having to rely on a salesperson. This type of customer and business model can save a company a lot of money.
Transactional by WhatsApp
Sometimes, companies sell services that are complex to understand and it is often very difficult for a customer to navigate. In this case, customers communicate directly with a sales representative via WhatsApp before making a purchase. This helps customers resolve their questions in a communication channel where they feel comfortable and feedback is quick.
This type of service or model, although expensive, is very beneficial. You will always have a sales team ready to help your customers on WhatsApp at any time and ready to make sales effectively thanks to the ease of communication on this mass messaging application.
A service dedicated to businesses
In this type of model, personalized communication is very important. In general, the channel most used by companies and their customers is WhatsApp. A great example is WhatsApp groups where the support team of the SaaS company and the team of the customer who uses the service meet. Communication through WhatsApp is often very effective.
This model is really complicated to implement, because clients often have very specific requirements. However, this type of business is often very profitable on a monthly basis. So it is worth spending time and effort on this type of client.
What are the key metrics for SaaS businesses on WhatsApp?
SaaS companies use specialized metrics to be able to detect big business opportunities, areas for improvement, and ways to optimize processes. That’s why, in this section, we’re going to share with you some of the best metrics you can use in your business to sell a lot more.
Over 90% of online customers make their purchasing decisions based on the quality of customer service they perceive from a company, its sales process, and the business model it uses. This is because people want to connect in a more human and convenient way. It’s also worth noting that resolving questions and concerns is a fundamental part of the sales process in SaaS companies. Additionally, good communication based on specific metrics and data analytics can directly impact how people perceive our company and make the difference between a purchase and a rejection.